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──Nov 08 , 2021Visit the story behind the local chef brand

The report of the 19th National Congress of the Communist Party of China pointed out that the problem of agriculture, rural areas and farmers is a fundamental issue related to the national economy and people's livelihood, and we must always take solving the "three rural issues" as the top priority of the whole party's work and realize the strategy of rural revitalization. Then the agricultural enterprises closely related to the issues of agriculture, rural areas and farmers are the indispensable solid force to realize rural revitalization. Today, a group of three reporters visited the San Yuan Bridge in Chaoyang District, Beijing.Tu chefThe technology center of the company, Tu Chef Company, has developed a new category of fertilizer industry-functional fertilizer, which has won high praise from users and distributors by virtue of its excellent technology and product quality. What kind of brand is he and why is he so attractive? Let's explore the story behind Tu Chef brand together.

Tu chef

When talking about brands, we must first understand the founders of the brands. The founders of the local chef brand are Li Nongqiang, a member of the Communist Party of China, majoring in university agriculture, graduate degree, MBA, and Tsinghua University.EMBA, Zhejiang UniversityMBA. He was born in Jining City, Shandong Province, which is known as the "hometown of Confucius and Mencius". In the college entrance examination that year, the virus stripe disease of rice broke out in the county where Li Nongqiang was located. When he saw that a large number of rice in the rice fields died, some even failed to harvest, when he saw the sad eyes of farmers when they faced the reduction of production and failure to harvest, and when he saw the pain of farmers rushing around various agricultural stores to spend money in vain, Li Nongqiang's heart was uneasy. At that time, he set a life goal for himself, to be a responsible and skilled farmer. In the year of college entrance examination, his first wish was to apply for the major of agriculture. From then on, he deeply fell in love with agriculture, and formed an indissoluble bond with agriculture. During his college years, in order to improve his professional level, he worked hard to learn agricultural knowledge such as soil, fertilizer, plant protection, breeding, planting, etc., and his college achievements have been consistently ranked first, with national scholarships, provincial government scholarships, school first-class scholarships and professional first-class scholarships all in his pocket. In order to improve his comprehensive practical ability, he actively participated in social practice activities, and successively served as the monitor, president of student union of departments and colleges, and president of student union of schools, and won the honorary titles of provincial excellent and difficult college students, provincial excellent student cadres, provincial advanced individuals going to the countryside in summer, provincial civilized students, provincial excellent graduates and so on. After graduation, he worked hard on the front line of agriculture, rural areas and farmers, and became a practitioner of modern agriculture with "fertile soil to increase efficiency, increase yield and improve quality". For more than 20 years, he has traveled all over Israel, the Netherlands, Japan, Norway, Italy and other agricultural powers and the whole country.22A provincial administrative region, just like his name Li Nongqiang, will always practice the grand goal of "strong agriculture, beautiful countryside and rich farmers" put forward by the state.

During the interview, we learned that Li Nongqiang, an agronomy major, had a strong interest in the knowledge of soil and fertilizer, and set up the "Project Team of Improving Soil and Fertilizer" under the guidance of university teachers. After graduating from college, he has been engaged in this research. He leads his team into the fields and travels frequently, dealing with land for more than 340 days a year at most. when2014year5moon25sun,The column "Focus Interview" broadcasts the cultivated land "fed thin by chemical fertilizer". Mentioned "We are trying to feed the world.1/5The amount of chemical fertilizer used by the population is now close to that of the global total.1/3. The experience of some foreign countries has proved that the large-scale operation of agriculture is an important prerequisite to solve the problem of land degradation. The work of' improving soil and fertilizer' involves not only specific technical design and institutional arrangements, but also closely related to the national agricultural strategic layout. "Li Nongqiang knew that he was shouldering important social responsibilities. Li Nongqiang's research team said that in order to implement the "soil improvement and fertilizer improvement" project, we should become experts in fertilizer, soil improvement, crop nutrition and other fields. Just like a special chef, it's not just food. Experts are experts in nutrition matching, nutrition testing, nutrition strengthening, nutrition evaluation and other fields. Since then, the team has a very grounded name-"Tu Chef".2020year12moon27On November, the column "Focus Interview" once again broadcast "Granary needs fertile soil to cultivate". It mentioned that "our basic soil fertility declined very seriously, the soil fertility was insufficient, the grain yield declined, the disease became more serious, and the yield didn't come up after adding much fertilizer". In the face of over-feeding of chemical fertilizers and compound fertilizers, the cultivated land is "indigestion", the cultivated land is getting thinner and thinner, and diseases are increasing. In addition, soil hardening, salinization and pesticide pollution are causing more and more serious land problems. I believe that Li Nongqiang will lead his team firmly on the road of "increasing efficiency in fertile soil, increasing yield and improving quality".

Shandong Tudachu Fertilizer Co., Ltd. is a high-tech enterprise introduced by the government, which integrates the research and development, production, sales, foreign technology introduction and import agency of microbial agents, water-soluble fertilizers and fully water-soluble tower compound fertilizers. It is supported by a full set of functional fertilizer products, scientifically nourishes every cycle of crop growth, and provides a variety of high-tech products. According to the different conditions of different crops, nutrition cares for every link of crop growth, effectively solves the problem of crop nutrient deficiency, and enables crops to grow healthily and obtain higher quality and more output.

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