Under the epidemic situation, all walks of life are in recession, and our agricultural market has also been affected to some extent. For example, some time ago, the price of raw materials rose sharply, and the price adjustment of pesticide and fertilizer manufacturers was carried out. Compared with pesticides, the increase of fertilizer was relatively small, and the original drugs really rose to an unattainable level. Of course, no matter how the agricultural market changes, we still have to constantly make adjustments to improve our sales performance.

Today, let's briefly talk about how agricultural distributors formulate activity policies. According to different agricultural distributors, we briefly summarize three activity policies that are more suitable for our agricultural industry.

First, I. Points policy

As soon as you listen to the points policy, everyone will understand it, which is the best one to understand. For example, when we went shopping in a large supermarket before, how much products did you buy, and the corresponding points will be recorded for you, such as100Qianji1Points. This method is more suitable for our skilled farmers. Shop sales don't like to run down. To a certain extent, it can increase the stickiness of growers. Points redemption prizes should also be grounded, such as cooking oil, drinking fountains, rice noodles, etc.

Second, Buying activities

Buying activities are more suitable for our agricultural distributors.When doing some medium and large-scale activities, farmers who often like to walk around the streets and promote in the fields, such as buying.10First, there are many products to be given. For example, he bought high-potassium water-soluble fertilizer, and he can be given some microbial agents to test the effect, so that customers can have the opportunity to try the products and increase the repurchase rate. This way can help us to deal with a large number of new customers.

Third, Full activity reduction

The discount activity is relatively more flexible, which can be used by both store sales and retailers. It can increase users' repurchase rate and enhance users' stickiness. You can go to the advertising shop to formulate some coupons for the discount activity, for example, full200Send one yuan.20Yuan coupons, of course, coupons can only be used in the next purchase, which we often see in some gourmet shops.

The above are three simple activity policies, and there are many details that require our agricultural distributors to find out what is really suitable for them according to their own characteristics, so as to promote sales.

All materials in this article are original feedback from local chef manufacturers, and reprint is prohibited without authorization.